个人网站的哪些行为会被搜索引擎认为是作弊?

一个正常运营的网站,在搭建之,,就会对网站进行定位,然后根据网站的类别输出内容,才有可能会获得搜索引擎的青睐,关键词才会有排名,但随着算法体系的完善,网站的优化难度也越来越高,其中有一些看似常规的操作,很有可能会造成搜索引擎认为是作弊的行为,我们一起来探讨一下吧。

其一、标题堆砌关键词

文章、内容堆砌关键词我们非常熟悉,但网站标题却很少有人会注意,如果在标题中反复出现关键词,则很容易被判定为作弊。

其二、大量回链

编写文章时,我们通常会将个别关键词链接到首页,这可以提升首页权重,也有利于该关键词的排名。但过多的链接同样会被引擎判断为作弊,如果关键词本身相关性不大,有没有实际引导用户的价值,那么也会被认为是作弊,因此,添加链接的关键词最好只选择一个。

其三、页面重复率高

许多搭建网站的人员大多关注每个页面放置什么内容,如何布局,而不会关注每个页面的内容重复程度,比如首页与栏目也是否内容相似,栏目页与详情页是不是在讲述同一个产品。

当不同的网页重复的内容越多,重复率越高,搜索引擎越会判断该网站作弊,也就是我们常说的页面镜像。

尽管搭建网站的人员并不是刻意为之,但如果没有进行控制,页面与页面之间是很容易产生重复的。

其四、外链锚文本单一

外链是优化的基础操作之一,但如果每一条外链的关键词是相同的,发布越多,越容易被引擎认为是作弊,并且使用同一锚文本本身也不利于优化。

因此,建议拓展长尾词,外链添加长尾词,增加锚文本多样性为佳。

原文链接:,转发请注明来源!

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